I do think that the election of President Barack Obama had help from his PR team using social media tactics. I am not sure how his team decided to go the route of social media, but it was amazing. Social media had been out in the public for years, but has never been used in a campaign as such advantage. Using this free media put our current president of the United States, Barack Obama, at such a financial and young fan-based gain.
The first YouTube video that contained a gorgeous woman who claimed she was in love with Barack Obama gained a lot of attention. Obama could always claim he had not made the video while his campaign managers helped design this strategy. Free press was all over the place for this video! Younger males wanted to know who the woman was and ladies wanted to find out what was so interesting about this candidate.
This was very smart of him. The campaign from celebrities and MTV during the past election ended up being a bust. This social media tactic was targeting more than just the teeny boppers who watch MTV. Then, once he got everyone’s attention, he told us what we wanted to hear. This got everyone out to vote and to vote for him!
Lindsey Schmelzer
University of Minnesota
3279
Blog Assignment
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