Music is a form of communication that reaches across cultures, languages and affects a great deal of people. Movies, for example, use music to set the scene; a sad film may have soft and emotional score whereas an action film may have upbeat confrontational music. In our own country, popular musicians have used music to reach people for causes such as political reform. “For What It’s Worth,” by Buffalo Springfield, asks people to stop and look around, take notice and then action, protest their government. Music can be used to communicate an endless range of emotions and continues to influence everyone.
Advertisers have also realized the advantage of music in commercials. Popular songs and jingles in advertisements allow viewers to recall what they heard. In the 1960’s all children knew what kind of hot dog they wanted for they had heard the Oscar Mayer’s jingle repeatedly telling them. “Oh I wish I were an Oscar Mayer wiener…” After they had reached the children, Oscar Mayer’s knew that the parents would purchase their brand of hot dog. Music will forever be one of the most affective form of communication in advertising as well as a great influence.
Caitlin Sherman
University of Minnesota
JOUR 3279
Blog Assignment
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