CHINET® SERVES UP ACCOUNT TO OLSON

World’s top premium disposable tableware brand selects agency of record

Chinet® premium disposable tableware has chosen OLSON as its agency in a competitive national search, to handle holistic marketing efforts for the brand, including print, radio, TV, online and out-of-home advertising, strategy, public relations and media.

“Chinet stands for premium and we always have a seat at special occasions with friends and family,” says Paul Huckins, vice-president, Huhtamaki Retail Division, Chinet. “But Chinet is more than that. We’ve been implementing major product innovations to help make any occasion more special. And we’re convinced OLSON will help consumers and retailers think of Chinet in fresh, new relevant ways.”

“Chinet’s a great heritage brand, associated with many family memories. To be given the opportunity to leverage this strong brand in contemporary new ways is a wonderful gift,” says Kevin DiLorenzo, president, OLSON. “And because Chinet has an appetite for doing things differently, we’re looking at new ways it can both engage with current consumers and invite new ones to the table. OLSON’s inspired by Chinet’s far-reaching goals, and we’ve got the right team in place to help achieve those ambitions.”