LaBreche and CG3 Consulting Announce Healthcare and Wellness Alliance

Minneapolis-based, LaBreche and Edina-based, healthcare consulting firm CG3 Consulting, LLC, have created a unique Healthcare and Wellness Alliance designed for medical device, pharmaceutical, biotech, healthcare providers and insurance companies. The alliance will combine best-in-class brand development, public relations, interactive services and design with real world experience in healthcare general business, marketing, market development and sales leadership capabilities.
 

“Our new alliance is an exciting new chapter for LaBreche’s healthcare and wellness practice and for CG3 Consulting,” said Laura Boyd, president of LaBreche and Patrick Kullmann, president of CG3 Consulting. “The distinctive blend of traditional upstream and downstream marketing and communications capabilities that will be provided by this new alliance is unlike any other service available. Healthcare clients of both companies now have the opportunity to engage the best communications services, tools and marketing, market development and sales services at any time during the product or service development, launch and life cycle process.”

The Healthcare and Wellness Alliance combines LaBreche’s extensive experience of 20 years delivering results in communications and public relations for companies in the healthcare industry to include Coloplast, Invibio and EntroMedics as well as other companies that include 3M, Wausau Paper and Capital Safety, along with Kullmann’s  25 years in senior marketing, market development, sales and general business leadership positions serving nine different medical specialties with Medtronic, Boston Scientific, Baxter, Johnson & Johnson and many other emerging medical device companies. 

The alliance provides marketing and communications support services through the five phases of commercialization of a healthcare product and/or service:

• Product and service concept phase 
• Research and development phase 
• Regulatory and clinical phases 
• Launch Phase 
• All Life cycle phases

“The comprehensive services of the Healthcare and Wellness Alliance provide unsurpassed value to our clients from beginning to end,” said Kullmann.  “LaBreche and CG3 believe it is vital to become engaged at the front end of the product or service development process in order to develop a mutual understanding, a common objective and a clear strategy to ensure overall success and cost savings for our clients in these uncertain economic times.”

Boyd adds, “We are excited to begin implementing this process with our current clients and look forward to applying our knowledge to help other companies achieve great results.”

Information about the LaBreche and CG3 Consulting Healthcare and Wellness Alliance is available online via video and text. Please direct all questions about the alliance to Laura Boyd, LaBreche, at 612.392.7615 or Patrick Kullmann, CG3 Consulting, at 952-921-5851.