Carmichael Lynch Spong kicked off 2009 by gaining three new clients, all in the same month. The latest leading brands are Calphalon, Matador by Jack Link’s Beef Jerky and Prestige Wine Group.
Calphalon has chosen Carmichael Lynch Spong as its agency of record. Carmichael Lynch Spong will help support the entire Calphalon product line, from professional cookware to the new kitchen electric products.
Matador is a new brand for teens by Jack Link’s Beef Jerky. Carmichael Lynch Spong will assist in the launch of this new brand through a variety of media outreach and experiential initiatives.
Prestige Wine Group has requested the firm’s help in creating a media relations outreach plan to support two of its key products: the popular Argentinian line of Conquista wines and the new, Fair Trade Certified Fairhills line.
"Winning these clients all in the same month is quite a gift for us," says Douglas K. Spong, APR, president of Carmichael Lynch Spong. "We look forward to new partnerships with some of the industry’s most respected brands and can’t wait to produce best-in-category work for them."
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