The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park , Minn. from 8 a.m. to 9 a.m.
Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Moderated by Beth Fischer, market research advisor from The TCI Group, panelists include:
- Mark Palony, marketing manager of SAP Solutions at SoftBrands
- Jared Roy, president of Risdall Integration Group
- Tom Pick, author of WebMarketCentral.com and marketing executive at KC Associates, LLC
“We’ve all heard about business-to-consumer companies joining Facebook, Twitter and blogs to generate consumer business and brand loyalty but there is little discussion about how the same strategies can be applied for B2B companies,” said Chris Schermer, president of BMA-Minnesota. “This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.”
Sponsored by Minnesota ’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.
The program will run from 8 a.m. to 9 a.m. with registration and continental breakfast beginning at 7:30 a.m. The cost of the event is $25 for BMA members and $40 for non-members. Attendees can register online at www.bmaminnesota.org through March 10. A limited number of walk-up registration is available.
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