MNPR Blog

Monday, January 19, 2009

SHANDWICK NAMED AGENCY OF RECORD FOR VIEWPOINTE

Viewpointe®, one of the nation’s leading providers of check image exchange and archive services, has named Weber Shandwick its public relations agency of record. Weber Shandwick will provide media and industry analyst relations, communications support and other consulting services as it works to expand Viewpointe’s presence with the media, industry analysts and key audiences and constituencies in the financial services industry.

New York City-based Viewpointe selected Weber Shandwick to develop a comprehensive public relations program, spanning national media relations, executive visibility and marketing support as it continues to implement new solutions to support its ever-expanding customer base.

“This partnership with Weber Shandwick demonstrates our commitment to furthering Viewpointe’s profile and market share,” said Diane Scott, Viewpointe’s chief sales, marketing and product officer/chief strategy officer. “Our work together is kicking off at a critical time, as Viewpointe is poised for growth. In the current economy, we continue to work closely with our customers to introduce innovative, secure and cost-effective solutions to help them remain leaders in the industry.”

The Weber Shandwick partnership signals Viewpointe’s commitment to deepening its market presence and expanding its product offerings. “We’re thrilled Viewpointe selected us as their public relations partner of choice because we know Viewpointe is going places,” said Barb Iverson, president of Weber Shandwick’s Financial Services Industry Practice Group. “We are excited to be able to apply our deep financial services knowledge and expertise to Viewpointe’s exciting and ambitious business objectives. We look forward to helping Viewpointe establish itself even further as the undisputed leader in its market and a financial technology company to watch.”