Minneapolis-based communications company LaBreche has integrated design capabilities into its business model. The company now offers a total portfolio of communications services, including marketing and communications strategy, public relations, design and interactive capabilities.
To jump-start the company’s new design team, Alicia Sauer, Andrew Lund and Fran Lu have joined the firm as directors.
"Design is a critical part of integrated marketing and communications and the new discipline augments our expanding business direction, providing clients a full continuum of communication tools to meet business goals," said Tim Ziaja, chief marketing officer for LaBreche.
Alicia Sauer comes to LaBreche from Best Buy Corporation, where she served as art director of the experience design group, leading teams to create design concepts, signage and collateral materials. Prior to Best Buy, Sauer was an art director for Target Corporation’s fashion department. She has a BFA in studio art from Augustana College and has established a strong reputation in graphic design with specialized skills in photo art direction, creative conception, fashion and beauty marketing, and youth marketing.
Andrew Lund brings more than eight years of experience as a graphic designer to his role as art director at LaBreche. Throughout his career, Lund has worked with such companies as Medtronic, The Science Museum of Minnesota and Prudential. He has a diverse portfolio with experience creating award-winning public service campaigns, marketing materials and packaging. Lund also has extensive experience in print, publication and corporate communications for Fortune 500 companies in addition to consulting for brand identity development. Lund holds an associate’s degree in applied science in graphic design from Art Institutes International Minnesota.
Fran Lu’s extensive experience in the design and interactive worlds adds an exciting facet to the design group at LaBreche. Previously, Lu served as senior designer at Spyglass Creative and art director of Riley Hayes Advertising, where he designed and developed online applications and web initiatives for Carlson Wagonlit, Microsoft, and Minnesota Office of Higher Education. His career path also included co-founding Archemedia, a 15-person web development company, as well as working at Lecy Design, Imaginality and Diagram Design in New York. Lu holds a BFA in graphic design from the University of Iowa.
"Adding design was the next logical step and necessary to providing full-circle strategy and execution," said Beth LaBreche, CEO and founder of the company.
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