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Wednesday, October 31, 2007

TransFair USA Selects Carmichael Lynch Spong as Agency of Record

TransFair USA, a nonprofit organization and the only third-party certifier of Fair Trade Certified™ products in the United States, recently selected Carmichael Lynch Spong as its agency of record. The firm will embark on a strategic communications campaign focused on raising awareness of Fair Trade Certified products and concepts, and the role Fair Trade Certified plays in alleviating third-world poverty.

Founded in 1998 and based in Oakland , Calif. , TransFair USA is one of 20 members of Fairtrade Labeling Organizations International (FLO), the nonprofit umbrella organization based in Bonn , Germany , that sets Fair Trade certification standards. TransFair USA audits and certifies transactions between U.S. companies offering Fair Trade Certified products and their international suppliers. This guarantees that the farmers and workers producing Fair Trade Certified goods are paid fair prices and wages, have better working conditions, and it also promotes environmental stewardship and assists producers in quality improvement.

"We’re excited to have Carmichael Lynch Spong on board because they’re passionate about our mission of enabling sustainable development and community empowerment through certifying and promoting Fair Trade Certified products. The firm is driven to help us empower and enrich the lives of family farmers and workers around the world," says Anthony Marek, director of public relations and external communications for TransFair USA .

As one of the 20 largest public relations firms in the nation, Carmichael Lynch Spong represents a select portfolio of clients that are the leaders of their industries. Current nonprofit clients include the American Humane Association and Dunkin’ Brands Community Foundation.

"TransFair USA is helping to create a more sustainable economy for growers and producers around the world, and our firm is delighted to be a catalyst in this effort," says Douglas K. Spong, APR, president of Carmichael Lynch Spong.