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Thursday, October 25, 2007

MinnPost.com launches on November 8, 2007

For those of you that haven't heard, there is a new online newspaper coming to Minnesota on Nov 8. MinnPost is a publication started by Joel Kramer, former editor of the Star Tribune.

Last night I was invited to an open house where Joel talked a little about his vision for the paper, this is what I learned.

MinnPost is a 501c3, so much like Minnesota Public Radio or Television they will be primarily supported by readers, although they will have advertisements on the site as well. To-date MinnPost has received $120,000 in reader contributions.

The paper's new cycle will be to publish Monday-Friday at 11 a.m. The look of the site will change on weekends, but because of limited resources there will not be any new information. They will have a PDF version for download and printing on their homepage and a small number of printed copies (2,000) will be distributed for free in high traffic areas around the metro area.

The paper's focus will be on delivering high-quality journalism to people that like news. While the focus will be readers in Minnesota, the paper will not be provincial, they WILL cover world news. There will not be sports coverage and they will take a more New York Times approach to crime coverage focusing on trends rather than daily events.

The site will link to additional resources for more information and the site will feel, in some ways, more like an online magazine like slate.com or salon.com.

The paper has a wide array of freelance journalists already signed up to write for the paper. Many of these writers are familiar faces to the Minnesota journalism world, so it will make it easier for those of us in PR industry.

Joel said it is time for journalists to adjust to the new way of journalism and that takes a new attitude. MinnPost will encompass the best of the news business.