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Tuesday, October 16, 2007

Global Vehicles Selects Fast Horse For Consumer Marketing

Fast Horse
, a Minneapolis-based consumer marketing services agency, has been retained by Global Vehicles U.S.A., Inc. to support the national launch of Mahindra SUVs and trucks, the first line of Indian-made automobiles to hit the U.S. market.

Global Vehicles, headquartered in Alpharetta, Ga., is the exclusive importer and distributor of Mahindra vehicles, which are manufactured by The Mahindra Group, recently ranked by Forbes as one of the World’s 200 Most Reputable Companies. Set to go on sale in the second quarter of 2009 through a vast national network of premier dealers, Mahindra vehicles will offer a blend of ruggedness, performance and affordability – highlighted by a clean-burning diesel engine built with top-of-the-industry green technology designed to reduce emissions and maximize fuel efficiency.

Fast Horse will develop and execute integrated marketing campaigns to build brand awareness and consumer acceptance of Mahindra vehicles, in addition to assisting Mahindra dealers with marketing activities on a local and regional level. Initiatives will include media relations, blog relations, dealer communications, special event coordination, grassroots marketing and consumer promotions.

"We’re excited to help introduce U.S. consumers to one of India’s most respected brands," said Jörg Pierach, founder and president of Fast Horse. "Mahindra represents the new India , demonstrating a unique convergence of superior style, technology and culture. We’re already seeing a buzz associated with Mahindra’s entry into the market and we believe consumers will quickly recognize the quality, durability, green technology and overall value packed into this line of vehicles."