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Wednesday, October 10, 2007

Carmichael Lynch Spong’s Maria Reitan to Host Marketing-to-Women Program on WebmasterRadio.FM

Want to become best friends with the most powerful person in the country? A new global radio show will give you the inside track on today's woman — how to capture her attention, grow her loyalty and create such enthusiasm about your company or product that she spreads the word with her friends and family.

Carmichael Lynch Spong announced today that Maria Reitan, principal and chair of the firm’s Marketing to Women and Lifestyle Marketing groups and Emmy Award-winning news director and producer will host “PurseStrings” —- a weekly 30-minute marketing-to-women radio program on WebmasterRadio.FM, a 24-hour Internet business radio station.

"PurseStrings" will launch on October 16, 2007 at 3:00 p.m. EST and will air every Tuesday. The show will feature expert insight about how to successfully capture the attention of the country’s most coveted demographic — the 51 percent of the country who controls more than 80 percent of the household spending: the woman. Each show will feature female-savvy guests ranging from marketing executives to third-party experts and more. The show will be streamed LIVE over WebmasterRadio.FM and available in archive, distributed in podcast format through all major podcast portals (including iTunes and Mobilecast) and through RSS feeds.

"Carmichael Lynch Spong is the expert when it comes to capturing women’s attention. We’ve helped companies realize their marketing goals and gain market share by aligning themselves with the number one consumer today – the woman," says Maria Reitan, principal and chair of the Marketing to Women and Lifestyle Marketing practice groups. "Now, I'm excited to share that experience with WebmasterRadio.FM listeners."