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Tuesday, October 02, 2007

ASI Communications Names Lindgren Director of PR

ASI Communications announced today that it has hired Dawn Lindgren as director of public relations. Lindgren joins ASI after 10 years with Weber Shandwick, where she honed her skills in strategic communications, public relations, media relations, crisis communications and public affairs.

"I knew the first time I met Dawn that she was the right person for the job," said Vice President Patrick Rosenstiel. "She knows that public relations is more than a press release and a prayer, and she understands our agency-wide perspective that PR efforts need to be flexible — able to stand on their own in some cases, while integrating seamlessly into broader marketing campaigns in others."

ASI Communications is growing to over eighty employees, and Lindgren will coordinate the efforts of its 15-person public relations team. This team includes media relations experts, researchers, senior writers and media monitors offering vertical expertise in retail, health care, issue management, B2B, government, defense and regulated industries.

Lindgren will report directly to Patrick Rosenstiel, who oversees ASI’s public relations, public affairs, government procurement, crisis management and writing and research practice areas.

"The challenges and opportunities excite me," said Lindgren. "This team is experienced, driven and motivated to build a best-in-breed public relations offering for current and future clients."