Friday, September 21, 2007

Carmichael Lynch Spong Names Kargas and Latta Principals

Carmichael Lynch Spong has recently promoted David Kargas and Maclaren Latta to principals. Kargas, an eight-year Carmichael Lynch Spong veteran, currently leads the firm’s Denver office, while Latta, a six-year veteran of the firm, continues to create award-winning work from Bozeman, Montana.

Kargas joined Carmichael Lynch Spong in 1999 and relocated to the Carmichael Lynch Spong Denver office in January 2002. He brings a strong background in journalism, strategic planning, account management and media relations. In addition to heading the Denver office, he serves as the lead contact on clients such as The Clorox Company, Dunkin’ Brands, American Humane Association, TransFair USA , and he plays an integral role in new business.

Prior to joining Carmichael Lynch Spong, Kargas worked at Bozell Kamstra, a Minneapolis advertising and public relations firm. There, he focused on trade media relations and internal communications for his clients. Prior to that he was a news reporter at the Monroe Times in Southern Wisconsin . He continues to freelance write for local business and lifestyle publications.

Kargas received a bachelor of arts degree in journalism from the University of Wisconsin-Madison. He’s also a board member of an anti-hunger charity group.

Latta joined Carmichael Lynch Spong in 2001 and brought with her a wide range of experience in account management, media relations and event planning. After five years in the firm’s Minneapolis office, she relocated to Bozeman , Montana .

Her current client responsibilities include managing the Maytag brand account team and providing counsel to the Dunkin’ Brands Community Foundation. As chair of the home and garden industry group, she also serves as a consultant to Sherwin-Williams, Lutron Electronics and other home-related clients. Her accounts have received national and regional recognition including two PRWeek Cause-Related Campaigns of the Year and multiple PRSA Silver Anvils and Bronze Anvils.

Latta’s background includes handling public relations and events for Big Sky Resort, operating a marketing consulting business and serving four years as a U.S. Senate staff member in Washington , D.C.

Latta is a graduate of the University of Colorado , where she earned a degree in economics and a minor in French. She is also an active member of the Public Relations Society of America (PRSA) and enjoys volunteering for nonprofit organizations such as the American Red Cross and Ducks Unlimited.

"David and Maclaren are invaluable members of our firm as they have successfully led numerous clients since they’ve been here," said Douglas K. Spong, APR, president. "David’s exceptional writing, media relations, creative and strategic thinking have made him invaluable in new business and endeared him to his clients. Maclaren is a remarkably talented, dedicated and successful leader. She’s adored by her teams, and highly valued by her clients."