Thursday, July 26, 2007

Leading IT Journalists Rank Weber Shandwick as Top Large PR Agency

Global public relations firm Weber Shandwick was named the best large PR agency in PRSourceCode's annual Top Tech Communicators Study. The survey of the IT industry's top PR agencies and corporate PR departments was conducted among more than 300 IT journalists. Weber Shandwick received top honors for adding the most value to technology journalists' editorial processes such as responsiveness, reliability, and overall recognition of editorial needs. Notably, Weber Shandwick was rated one of the "best of the best" firms for the second year in a row by editorial respondents from leading publications such as eWeek, InformationWeek and USA Today.

"As evangelists for technology, we are committed to advocating on behalf of our clients and being a respected and credible resource for the press," said Casey Sheldon, president of Weber Shandwick’s global technology practice. "We value our strong relationships with technology media around the world and we’re immensely proud to have earned this recognition."

"IT companies rely heavily on their agencies to be the stewards of their reputation with media, and our research clearly shows Weber Shandwick’s ability to deliver," said Steve Smith, general manager, PRSourceCode. "The agency scored well above average in terms of response and reliability to journalists’ needs."

Weber Shandwick’s global technology practice includes nine specialty segments spanning cleantech, digital media and entertainment, enterprise, security, semiconductors, services, storage, wireless, and verticals. The practice comprises 48 teams in 38 countries.

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