Minneapolis public relations agency Maccabee Group, Inc. has won three PR awards for its work with client OfficeMax -- both the 2007 “Silver Trumpet Award” from the Chicago Publicity Club and the 2007 “Best Publicity Campaign” Communicator Award of Excellence for Maccabee Group’s “World’s Largest Rubberband Ball” event; along with Promo magazine’s “Viral Campaign of the Year” for its OfficeMax ElfYourself Web PR program.
Promo Magazine’s Interactive Awards honored the OfficeMax ElfYourself online publicity program -- created by Maccabee Group and New York-based Web design firm Toy -- as its “Viral Campaign of the Year.” Maccabee Group inspired Internet users to send 11 million OfficeMax-branded elves to friends worldwide, with consumers creating as many as 41,000 elves per hour. Media coverage included ABC-TV’s “Good Morning America,” USA Today and The New York Times. The campaign sparked 40 million media impressions, as ElfYourself became the fastest-growing site on the Internet just before Christmas with 444,523,398 page views. The Chicago Publicity Club honored Maccabee Group and its client OfficeMax with the Silver Trumpet Award for its “World’s Largest
Rubberband Ball” campaign, which involved the unveiling of a 4,594-pound, 18-foot-circumference ball made of 175,000 rubber bands -- breaking the Guiness World Record.
Finally, Maccabee Group’s “World’s Largest Rubberband Ball” campaign for OfficeMax was also honored with a 1st Place Award of Excellence as “Best Publicity Campaign” by the 13th Annual Communicator Awards.
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