Details:
Wednesday, May 9
11:30 a.m. - 1 p.m.
Woman's Club of Minneapolis
Cost: members = $30; non-members = $50;
full-time students = $20 (w/ID); Guests of members = $40
Register now. Space is limited.
The Annual Meeting of the Membership will take place in conjunction with the May learning lunch.
Interactive marketing is a conversation with your customer. Simply defined, it's the ability to address customers, remember what they say and address them again in a way that shows that you remember what they told you. In February, the Minnesota State Lottery launched a one-of-a-kind campaign for Powerball that gets TV viewers involved in an interactive game. This game communicates key message that the jackpot is always big and drives traffic to the Lucky, Minnesota web site. In this presentation, Colle+McVoy Account Director Jennifer Gove will talk about the strategy and work behind the campaign, as well as the results.
About our speaker:
Jennifer Gove is an Account Director at Colle+McVoy, the advertising agency of record for the Minnesota State Lottery. Jennifer has over 14 years of experience in account management and strategic planning for multiple disciplines including advertising, direct marketing, public relations and interactive. Before managing the Minnesota State Lottery account, Jennifer worked at agencies in Minnesota and Montana for clients such as Nestlé Purina, Stonyfield Farm Yogurt, the Minnesota Department of Health and United Way.
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