Hopefully you are all planning to attend Friday's PRSA meeting on guerrilla marketing. I know I am, and I have a great example. My wife Stacy, received a huge package in the mail last week with a bunch of potato chips inside. Weird (maybe), random (for sure), but totally appropriate considering they were Stacy's pita chips.
According to Stacy's Web site, Stacy’s Pita Chip Co. is reaching out to 133,000 people named "Stacy" in America by sending each one a party kit of Stacy’s® Pita Chips to enjoy! Just in time for the big football weekend, when snacking is top of mind, "Stacys" across the country will receive free bags of Simply Naked™, Parmesan Garlic & Herb, Pesto & Sundried Tomato, Cinnamon Sugar and Texarkana Hot Pita Chips.
Very creative. I wonder how Stacy's Pita Chip Co. is doing evaluation of this campaign?
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