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Tuesday, January 16, 2007

Minnesota Children’s Museum Selects Risdall McKinney Public Relations

The Minnesota Children’s Museum has retained the services of Risdall McKinney Public Relations to offer strategic public relations planning and execution for the Museum’s 25th anniversary.

“Risdall McKinney has already provided excellent service to Minnesota Children’s Museum by taking the time to truly understand our needs,” said Sarah Caruso, president, Minnesota Children’s Museum. “They have provided both strategic advice, as well as strong tactical support for a series of projects which celebrate the Museum’s 25th anniversary and our important role as a place of early learning in Minnesota .”

Kicked off with a one-of-a-kind birthday party on Dec. 12, the yearlong celebration will showcase the Museum’s mission of “sparking learning through play” through various events and activities. As the Museum’s anniversary is commemorated throughout the year, Risdall McKinney will assist in promoting various exhibits such as Curious George, Bob the Builder and 25 Days of Fun, and strengthening the Museum’s reputation as a pioneer in early childhood development.

“Recent studies have proven the importance of unstructured learning environments in education – a mission the Minnesota Children’s Museum has been dedicated to for 25 years,” said Rose McKinney, president, Risdall McKinney Public Relations. “By relaying that commitment to key audiences, Risdall McKinney will evolve the Museum’s reputation and drive results that matter.”

In addition to public relations support, Risdall McKinney will be providing strategic counsel on media placement and graphic design support.