ASI Communications announced today that Rick Marklund has been named executive vice president of the growing Minneapolis agency. In his new role, Marklund will oversee all major business units for ASI, including Marketing, Public Affairs, Public Relations, Interactive & Digital Communications, Creative Direction, Digital Asset Management and Alternative Media.
"ASI presents a unique logistical challenge in that we offer an unprecedented breadth of services under one roof," said Marklund. "My job is to make it all run as one seamless mechanism, and to ensure that each business unit has what it needs to thrive as the company continues its rapid growth."
Marklund had previously served as independent counsel to the agency. In his new role, he will report directly to ASI Communications President Will Sullivan. The position was created to further coordinate the integration of ASI's broad communications offering, and Marklund will oversee business development for each of ASI's business units.
"When you have so many offerings under one roof, you must have a central nervous system that brings everything together," said Sullivan. "Rick has an uncanny ability to keep a lot of balls in the air without dropping them. He’s a perfect fit for ASI’s "Agnostic Marketing" philosophy—plus he brings a wealth of international marketing experience to the firm. I have absolute confidence in his ability to grow every one of our practice areas."
Prior to joining ASI, Rick served in executive marketing positions for several major U.S. companies, as well as on boards of directors for seven companies in industries such as optical products, national restaurants, high-resolution graphic reproduction, toy manufacturers and residential heating controls.