Risdall Reorganizes to Create Risdall Marketing Group, LLC

Effective Jan. 1, 2007, Risdall Advertising Agency (RAA)will broaden its organization’s structure to create Risdall Marketing Group, LLC (RMG), which will reflect the variety and multitude of integrated marketing competencies the agency holds.

With ever-changing industry trends, restructuring agency marketing strategies is necessary to create client growth and success.

“What clients are looking for has changed over the past 50 years. With the introduction of the Internet, everyone had to change the way they marketed,” said John Risdall, founder of RAA. “This new structure reconfigured our product offerings and platform as an integrated marketing group. Clients can engage with any of Risdall’s seven marketing companies as they see needed, yet have access to any of the others on a totally integrated basis to create success for their business.”

And success is a tradition that will carry over to RMG from previous years. The most recent Business Journal Top 25 List for web development and design firms ranked Risdall Advertising Interactive (RAAi) at number one. In the Top 25 List for advertising firms, RAA sits at number seven, and the April rankings for the Top 25 PR Firms placed Risdall McKinney Public Relations at number seven.

Including the advertising, interactive and PR services, RMG is comprised of the following divisions:

Risdall Advertising Agency (RAA), Ted Risdall, President

Risdall Advertising Agency Interactive (RAAi), Ted Risdall, President

Risdall McKinney Public Relations, Rose McKinney, APR, President

Risdall Fundraising Agency, Jerry Seppala, President

Risdall Search Marketing, Jennifer Risdall, President

Risdall Sandstrom Media Works, Jim Sandstrom, President

Risdall Marketing Institute, Kevin Deshler, President

In addition to four of the division presidents listed above, RMG board members include:

John Risdall – vice chairman, CEO and COO, RMG; chairman, RAA

Ted Risdall – chairman, RMG

Tom Wilson – president, RMG; executive vice president, chief connectivity officer, RAA

Terri Lee – executive vice president, account supervisor, RAA

Rose McKinney

Jennifer Risdall

Jim Sandstrom