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Monday, September 25, 2006

Minnesota PRSA Starts Member Mentorship Program

Are you a member of Minnesota PRSA? If so, I have some exciting news! If not, well maybe this will persuade you! Minnesota PRSA is launching a member Mentorship Program.

The goal of the program is to allow newer public relations practitioners to grow professionally through their association with a seasoned practitioner and experienced professionals the chance to give back and help ensure the future growth of the public relations profession.

Mentoring relationships can give people the insights they need to take the next step in their careers, or give them the inspiration to truly excel. Mentors and protégés can share in each other's successes and offer support during challenging career moments.

But a mentorship relationship is more than just a cheerleading session or job search help, it's an opportunity to help guide newer professionals through the nuts and bolts of public relations, and show them how to turn theory into practice. It's a mentor's chance to help ensure that tomorrow's public relations leaders have the tools they need to move the profession forward.

Available only to members of Minnesota PRSA and PRSSA, the Mentorship Program is designed to address both immediate and long-term member needs. The Program provides two venues for members to seek counsel and guidance:

  • Traditional one-on-one mentor/protégé relationships that matches a mentor and a protégé who have similar areas of work experience and mutual interests. Following an initial face-to-face meeting, the mentor and protégé determine the dynamics and frequency of the relationship.
  • eMentoring program where members can submit questions online and receive confidential responses via e-mail from a panel of local senior professionals.

Recognizing that being a mentor or a protégé may be a new experience for some, Minnesota PRSA developed a mentorship resource library that provides site of articles and materials focusing on how to develop and foster a mutually beneficial mentoring relationship.

If you have questions on the program or would like more information, please contact Eva Keiser, APR at (651) 286-6765 or