Networking. To me, networking is the ability to build meaningful relationships – to see and be seen. Networking is the basis for finding any internship or job; 90 percent of an individuals opportunities will come from WHO you know, not WHAT you know. Two options for networking that helped me tremendously – informational interviews and joining professional organizations.
I conducted 25 informational interviews around the Twin Cities at both big and small companies, which allowed me to meet with over 75 well established professionals. Not only did I network, but I also learned about a variety of opportunities which helped narrow down the field when it came time to fin an internship or job. All I did to set them up was pick up the phone and ask. Not only did I show initiative, but I also displayed a key media relations skill – forging relationships!
Public Relations Society of America (PRSA), International Association of Business Communicators (IABC) and the Association for Women in Communication (AWC) are the big PR-focused organizations that come to mind when looking to network in PR. I joined one, and through it have found many wonderful mentors. Although they cost money, most of the non-profit organizations offer killer discounts for young people like me, AND they set up opportunities to meet other professionals, so all you have to do is show up!
Internships. In today’s competitive PR market, I can’t even describe how important it is to have at least one internship, but more then likely you’ll need two or three before you expect to land a full-time job. I had an internship the summer before I graduated and another after graduation. The pay may not be great and you don’t receive benefits, but you have to do the time before you can reap the benefits. Bottom line - it is unrealistic to think you will get a job in PR without one. For information on where to find internships check out some of the links on this site.
After you master networking and have internships under your belt, finding your first “real job” is a breeze. Tap your contacts (you know, the rolodex that will now be full of them from your great networking efforts) and show them how much your internship has really taught you (besides how important IKEA is when furnishing your apartment on a budget). Your target agencies/corporations may not be hiring at the time, but will definitely appreciate the update.
I learned about my current position at New School Communications from a contact at the agency who I conducted an informational interview with six months prior. I kept in contact, sending updates on my progress, and they let me know when a position was available. I couldn’t be happier.
Author: Rachel Studinger
Company: New School Communications
E-Mail: R.Studinger@new-school.com
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