Blogs the "new" tool for PR

My former boss, then mentor and now friend sent me this article titled, Blogs 'essential' to a good career. The article covers eight reasons you may want to consider starting a blog. Its says blogging...

1. Creates a network.
2. Can get you a job.
3. Is great training.
4. Helps you move up quickly.
5. Makes self-employment easier.
6. Provides more opportunities.
7. Could be your big break.
8. Makes the world a better place.

The most interesting quote from the article is an idea I have been pushing since I started MNPR Blog:

It's the new public relations and it's the new home page. Instead of a static home page, you have your blog," he said. It's a way to let people know what you are thinking about the field that interests you.

Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google's system works in such a way that blogs that are heavily networked with others come up high in Google searches.

Get more info on corporate blogging.
Read why, if you run a small company, you better blog.