Barb Iverson, who has played a key role in developing outstanding communications campaigns for a variety of financial services companies and U.S. government agencies, has been appointed president of Weber Shandwick’s North American financial services practice.“Under Barb’s leadership, the practice has grown substantially and we are very proud of the innovative campaigns her teams have produced,” said Andy Polansky, president of Weber Shandwick. “Barb is a well-respected client counselor and she also has been instrumental in developing our expertise in financial technology in the banking, electronic payments and retirement services industries.”
Iverson, who joined Weber Shandwick nearly 10 years ago in Minneapolis, has 30 years of communications management experience in business, government and education. She has spoken at national forums on trends, issues and communications challenges facing the financial services industry. In addition, she has particular expertise in designing campaigns that resonate with baby boomer audiences. In 2005, Iverson was cited by PRWeek as a “financial services trailblazer.”
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