Risdall Advertising Agency announced this week the creation of its new public relations entity headed by Rose McKinney, APR.
"Public Relations is vital to the integrated approach for our clients," says John Risdall, Chairman of Risdall Advertising. "We know a first-class PR firm needs to be more than just another ad agency offering to generate phenomenal results for clients and to succeed in a competitive environment, it needs leadership and vision - Rose McKinney embodies both."
McKinney is most known for her work to save the Twin Cities Shriners Hospital for Children, which was honored with a SABRE award and named as PR Week magazine's health care campaign of the year in 2005.
"I am as passionate about the powerful ways that PR positively impacts business as I am about the public relations business itself," said McKinney. "It is a career dream to join an independent, brand-marketing agency with such a long history of genius client work and a refreshing approach to integrated agency services."
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