On a mission to be the leading brand of choice among frequent travelers who seek an upscale hotel experience, Radisson Hotels & Resorts® has turned to Carmichael Lynch Spong (CLS) for help in promoting its exclusive partnership with Select Comfort, maker of the SLEEP NUMBER® bed.
The partnership, first announced in 2004, called for the national introduction of a custom-designed Sleep Number Bed by Select Comfort™ at more than 200 Radisson properties being upgraded to Sleep Number® beds during 2005 and 2006.
“Working with Select Comfort brings hotel bedding to a new level of comfort and choice in our industry,” said Nancy Johnson, executive vice president and brand leader for Radisson Hotels & Resorts. “CLS, already the agency of record for Select Comfort since 2000, was a natural fit to take on this project.”
Radisson, one of the world’s leading full-service hotel companies with more than 415 properties in 63 countries, is focused on understanding the independent mindsets and changing needs of today’s business and leisure travelers, and their research showed that the bed is a critical ‘guest experience’ touch point. Thanks to the partnership, the hotel now offers Sleep Number beds, featuring adjustable air-chamber technology, for guests who desire more control over their hotel experience. CLS has and will continue to support the Radisson and Select Comfort partnership through a full range of public relations practices, including special event planning and promotion, media relations, media coaching and ongoing public relations support.
“Our work with Radisson is doubly exciting for us,” says Doug Spong, managing partner. “As a longtime supporter of the Sleep Number bed, we know as well as anyone that Radisson means business about distinguishing itself with the offering of Sleep Number beds at its properties. We’re thrilled to be a part of the Select Comfort and Radisson partnership.”
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