List of winners @ Minnesota PRSA Classics

28th Annual PRSA Classics Awards Winners

ELEMENTS

Brochures (three or more colors)
Reaching Dog-Lovers with Play More Magazine
Novartis Animal Health US, Inc. with Exponent Public Relations

Special Purpose Publications
American Standard Empowers a Generation of Women Do-It-Herselfers
American Standard with Carmichael Lynch Spong

Video (Video News Releases - VNR)
Pudgy Pets Make Big Holiday News
Nestlé Purina with Exponent Public Relations

Audio (Programs)
The Allure of the Indy
Faith Filmworks, Inc. with Exponent Public Relations

Audio News Releases
All Signs Point to Arthritis Pain
Nestlé Purina with Exponent Public Relations

Annual Reports (Business/Industry)
Restoring Lost Paradise: Rough Waters-Synovis Life Technologies
Synovis Life Technologies with Padilla Speer Beardsley

Annual Reports (Government/Nonprofit)
Growth: 2004 LifeSource Annual Report
LifeSource

Media Kits (Products)
Unlocking the Mystique of Indian Cuisine
Patak’s with Weber Shandwick

Media Kits (Services)
A Brand New Shine
Jenn-Air with Carmichael Lynch Spong

Media Kits (Events)
American Standard’s Sexiest Plumber Search Makes Media Blush
American Standard with Carmichael Lynch Spong

Media Kits (Other)
American Standard Empowers a Generation of Do-It-Herselfers
American Standard with Carmichael Lynch Spong

Newsletters (up to two colors)
RSM McGladrey Advantage: Actionable Intelligence for Midsized Businesses
RSM McGladrey with Hanley Wood Marketing

Newsletters (three or more colors)
Bumper to Bumper RV Coach Care
Cummins Power Generation with Karwoski & Courage

Magazines (Internal)
Cooperative Profiles: Business Consulting at Your Doorstep
CHS-Land O’Lakes with Exponent Public Relations

Magazines (External)
Cooperative Partners: Bringing Agribusiness Profitability to Life
CHS Land O’Lakes with Exponent Public Relations

Media Relations (Business/Industry – Budget <$25,000) Imation Micro Hard Drive Product Launch
Imation Corp. with Fleishman-Hillard

Media Relations (Business/Industry – Budget >$25,000)
Press for Access at the Nation’s Best Dog Parks
Deramaxx with Exponent Public Relations

Media Relations (Government/Nonprofit)
Saving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch Spong

Feature Writing
Tapping into the Mindset of Youth through Blogging
University of Minnesota Parking and Transportation Services

Technical Writing
Making the Case for Feeding Joint Pain
Nestlé Purina PetCare with Exponent Public Relations

Speech Writing
Tuning into Your Patients
Patterson Dental with Karwoski & Courage

New Media/Technology (Web Sites– Internet or Intranet)
Seven “Soaper Heroes” Take to the Web
NSF International with Olson+Co.

New Media/Technology (Other)
Is Cat Your Final Answer
Nestlé Purina with Exponent Public Relations

Creative Tactics
American Standard’s Sexiest Plumber Pinups
American Standard with Carmichael Lynch Spong

Research
Donaldson Puts the Pressure on with Hydraulics Research
Donaldson with Strother Communication Group

Evaluation
Capturing it All: eClip Report Delivers
3M ESPE with Karwoski & Courage

PROGRAMS

Community Relations (Business/Industry)
A Better Night’s Sleep for Those in Need
Select Comfort with Carmichael Lynch Spong

Community Relations (Government
Meet Howie Dazzle: The 2004 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley

Institutional Programs (Business/Industry)
Going Pan-to-Pan to Fight Hunger
Jenn-Air Appliances with Carmichael Lynch Spong

Institutional Programs (Government)
Claiming a Big Fat Problem
The North American Olive Oil Association with Exponent Public Relations

Special Events/Observances (less than seven days) (Business/Industry)
A Full Throttle Assault on the Energy Drink Category
The Coca-Cola Company with Fast Horse, Inc.

Special Events/Observances (less than seven days) (Government/Nonprofit)
Uniting Guns and Greens to Improve Minnesota’s Environment
Rally for Ducks, Wetlands and Clean Water with Carmichael Lynch Spong

Special Events/Observances (more than seven days) (Business/Industry)
American Standard’s Sexiest Plumber Contest Finds a Champion
American Standard with Carmichael Lynch Spong

Special Events/Observances (more than seven days) (Government/Nonprofit)
Meet Howie Dazzle: The 2004 TCF Holidazzle Parades
Minneapolis Downtown Council with Padilla Speer Beardsley

Public Service (Government/Nonprofit)
Saving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch SpongSaving MinnesotaCare and Preserving Affordable Health Care
Minnesotans for Affordable Health Care with Carmichael Lynch Spong

Marketing Services (Established) Budget <$25,000 Cutting Through the Clutter: The Asheville Northern Tool Grand Opening
Northern Tool with Fast Horse, Inc.

Marketing Services (Established) Budget >$25,000
Grooving Your Body Toward Better Health
Blue Cross Blue Shield Minn. and the American Heart Association with Fast Horse, Inc.

Marketing Products (New) Budget <$25,000 Growing a New Product from the Group Up
Absorbent Technologies, Inc. with Exponent Public Relations

Marketing Products (New) Budget>$25,000
Full Throttle Assault on the Energy Drink Category
The Coca-Cola Company with Fast Horse, Inc.

Marketing Products (Established) Budget >$25,000
Equal Access for Disabled Dogs
Novartis Animal Health with Exponent Public Relations

International Public Relations
We Speak an International Language
Fairfield Language Technologies & HBL Media with Carmichael Lynch Spong

Investor Relations.
Maintaining Investor Confidence During a CEO Leadership Transition
Tennant Company with Padilla Speer Beardsley

Integrated Communications (Products)
Phillips Union: A Sip and a Smile
Phillips Distilling Co. with Olson+Co.

Integrated Communications (Services)
Driving Hoards to Circuit Boards
BTW with Strother Communications Group

BEST OF SHOW

Phillips Union: A Sip and a Smile
Phillips Distilling Co. with Olson+Co.

4th Annual MN PRSA Student Classics Awards
Special Purpose Publication
University of Minnesota PRSSA Newsletter: The Link
Lora Johnson with U of M PRSSA, University of Minnesota

News/Feature Writing
While Husbands are Away, Wives will Play
Lora Johnson, University of Minnesota

Community Relations/Special Events
Studio One Campus/Community Relations: Season 36
Studio One Marketing Team, University of North Dakota

New Media/Technology
Studio One E-Newsletter
Studio One Marketing Team, University of North Dakota