Believe it or not my pastor talked about blogging yesterday! His sermon was on communication and it was interesting because he brought up several issues that I think are applicable to us as public relations pros.
First, he said that today's generation is desperate to be heard, which is why blogging has become so popular. If this is true, who is listening?
My pastor also pointed out, and Technorati's latest research confirmed, that a new blog is created every second. With nearly 30 million blogs existing to-date, that is far too much noise to decipher. So, again, who is listening?
That led neatly into my pastor's second point. If you're not listening, you're not communicating. Interesting?
Stepping away from the sermon now, let's look at this from a business persepective. How many of us think we know what blogs are saying about our companies? Are we listening to blogs like we listen to the radio, like we watch tv or like we read the news paper?
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