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Wednesday, February 15, 2006


Agency Selects Friendship Ventures for Yearlong Public Relations Support

The Twin Cities office of Weber Shandwick has selected Friendship Ventures as its pro bono client for this year. Based in Annandale, Minn., Friendship Ventures is a nonprofit agency that creates educational, recreational and social opportunities for children and adults with mental and physical disabilities. Weber Shandwick will provide public relations support to Friendship Ventures to help raise awareness of its programs and the contributions the company makes to the lives of those with disabilities.

Established in 1964 as a summer camp, today Friendship Ventures offers a broad array of therapeutic and outdoor recreational programs, including winter camp and respite care on weekends year-round. Participants have mental retardation, physical disabilities or other developmental disabilities.

“For thousands of Minnesotans living with mental, physical and developmental disabilities, visiting Friendship Ventures is the highlight of their year," said Sara Gavin, president of Weber Shandwick’s Twin Cities office. "We are thrilled with the opportunity to use our public relations expertise to help Friendship Ventures tell its story and communicate the resources offered to individuals with disabilities and their families.”

In addition to working with pro bono clients, Weber Shandwick’s community outreach efforts include an annual communications workshop for nonprofit agencies across the state and several daylong work projects. During the past 10 years, the agency has provided more than $1 million in services to more than 30 organizations.