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Saturday, February 04, 2006

Sr. Seminar & Events Marketing Specialist - Thrivent Financial for Lutherans

The role of the Sr. Seminar & Events Marketing Specialist is to provide leadership to Thrivent Financial’s seminar programs and customer marketing events. The position is accountable for implementing dynamic strategies and tactics as well as turnkey solutions for seminars and events; managing and directing vendors and associates that support Thrivent’s seminar & event marketing programs; serving as liaison to other divisions involved in the process; providing guidance and training to our field staff; and providing leadership to a technology strategy for support and delivery of the seminar and event channel to engage customers.

Position Roles/Responsibilities/Accountabilities:
  • Implement a dynamic new strategy and direction for the Thrivent seminar programs and processes. Utilization of consultants, alliances and partnerships, where appropriate or required.
  • Develop and implement turnkey solutions for seminar programs and events. Includes developing a communication plan and involvement of key stakeholders in process.
  • Direct the delivery and evaluation of the seminar and event programs/processes that meet the planning needs of our current/prospective members and target markets.
  • Lead all field communications and training support for effective use of this customer channel.
  • Direct the development and delivery of specific proprietary corporate seminar materials to support other channels and marketing strategies (Grangaard, Retirement Market, Congregation)
  • Lead the implementation of Thrivent’s various field seminar packages (seminar kits and support materials) for effectiveness and consistency. Ensure that the message to members and Lutherans is consistent with Thrivent’s marketing/brand strategy and that seminars are monitored and evaluated for effectiveness, reviewed and updated annually. Compliance and corporate communication standards are to be meet for purchased and proprietary seminars and support materials.
  • Provide direction to the administration of the seminar & event programs/processes. Coach others to conduct needed tasks without direct supervisory authority.
  • Lead a technology strategy seminar delivery and seminar training support. This could include such items as interactive seminars, delivery over satellite technology, flexible seminar templates that allow minimal personalization, among others.
  • Position Qualifications:
  • College degree in marketing, sales, communication or related field preferred, or equivalent in work experience.
  • Minimum of 5-8 years of marketing experience.
  • Experience as seminar program/process strategist, or equivalent experience required.
  • Knowledge of financial services industry required.
  • Course work in industry related courses such as LOMA, LUTCF, FIC, CFP, or CLU, series 6 or 7 license helpful.
  • Experience in program/process management and project leadership required.
  • Experience in vendor management required.
  • Demonstrated ability to work effectively with other marketing functions and cross-functional groups.
  • Demonstrated ability to lead complex cross-department initiatives and larger teams.
  • Demonstrated ability to develop strategic recommendations and for getting results.
  • Ability to develop marketing and management skills in more junior marketing staff.
  • Competencies:
  • Proven strategic leadership skills to develop and manage a program that will generate sales and deliver a positive brand image. Proven success in developing strategy and implementing large-scale projects on time and within budget.
  • Creative thinker who is open to exploring new processes and offerings through external strategic alliances/partnership when needed. Familiarity with successful seminar selling techniques preferred.
  • Ability to work constructively with individuals at all levels of the organization, soliciting input and ideas from various departments, looking for synergy opportunity with internal and external opportunities. Focuses on common goals when working with others.
  • Proven decision-maker who takes responsibility for decisions and producing measurable results.
  • Knowledge of Thrivent Financial and affiliate financial products and services (risk, investment and planning) as well as fraternal products and services preferred.
  • Knowledge of Thrivent Financial distribution system, sales system, legal and ad compliance preferred.
  • Knowledge of the Lutheran marketplace.
  • If this position is of interest to you, please apply directly through Thrivent Financial's career center at www.thrivent.com/careers.

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