Advertise on MNPR

Tuesday, February 07, 2006

OLSON Names New Public Relations Director

Peggy Snook To Lead Independent Agency’s Next-Generation PR Practice

OLSON announced today that it has hired Peggy Snook to lead the agency’s rapidly expanding public relations practice. As public relations director, Snook will oversee the strategic development and creative implementation of client public relations programs and drive business development efforts.

“From strategic campaigns to executing breakthrough creative tactics, PR has always been an important part of what we do,” said John Olson, president of the agency. “But with increasing demand for public relations, we need someone of Peggy’s caliber to join our leadership team and play a key role in creating opportunities for our current and future clients.”

Having spent more than 17 years in the public relations field, Snook brings a wealth of experience to OLSON, most recently as director of communications at Colle + McVoy. Snook has also worked at some of the most well-known PR agencies in the world including Weber Shandwick, Carmichael Lynch Spong, Fleishman-Hillard, Inc. and Ogilvy & Mather. She has handled PR for some of the world’s most respected brands including General Mills, Coca-Cola, Unilever, Anheuser-Busch and Sears.

“We performed a nation-wide search to find the person with the right amount of experience who also understood what we’re trying to do here,” said Kevin DiLorenzo, managing director and senior vice president at OLSON. “It turned out the person we were looking for was right in our own backyard. Peggy is a natural fit for OLSON and we’re thrilled that she is on board.”

“I love OLSON’s fresh approach to marketing and how they’ve established such a strong PR foundation that is poised for tremendous growth,” said Snook. “I chose this agency for its energy, spirit and creativity and for the opportunity to grow the PR practice into one of the best in town.”

Technorati Tags: Olson, Peggy Snook, Public Relations, Minnesota