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Wednesday, February 08, 2006

Minnesota PRSA - Core Training Power Luncheons

Flex your mental muscles and your core professional skills! Minnesota PRSA's Core Training Power Luncheons are a hybrid of our traditional monthly meetings that are more interactive, focusing on topics you requested in the member survey. Did you know that getting away from the office for lunch can actually help you succeed? Motivational experts and career advisers alike recommend involving yourself in professional organizations and in networking situations to enhance productivity and motivation.

Life is busy. But strengthening your core will make you a more productive professional. After attending a Core Training Power Lunch, you'll return to work with new ideas, knowledge and the excitement to put these thoughts into action!

Crisis communications:
A behind-the-scenes look at how the Minnesota Department of Public Safety plans for worst-case scenarios

Thursday, February 16, 2006

The state of Minnesota has witnessed a number of high-stakes events in the past few years. Crises such as the Wellstone plane crash, school shooting in Cold Spring and the search for college student Dru Sjodin required an immediate, coordinated communications response.

As these events rapidly unfolded, officials from the Minnesota Department of Public Safety sprung into action - relying heavily on past planning and long-cultivated interagency relationships - to quickly disseminate information without compromising investigations.

What does it take to plan for a crisis that affects virtually every level of your organization? How do you develop and execute a communications strategy when the world is clamoring for information? What's the best way to communicate with your audience during a crisis-level event?

Ask yourself, "Is my company prepared for its next crisis?"

Learn how Kevin Smith, director of communications and PR for the Minnesota Department of Public Safety, worked with public officials to manage some of Minnesota's most notable crises. Smith will discuss the nuts-and-bolts of putting together a crisis communications plan for your organization and offer tips for counseling your company's executives while establishing a process for communicating with your key stakeholders during the actual event.

Kevin Smith's Bio:

Kevin Smith has served as director of communications and public relations for the Minnesota Department of Public Safety (DPS) since 2001. In addition to acting as department spokesperson and primary media contact for this 2,000-employee agency, Smith liaises with the governor's office, other state agencies, law enforcement and business community partners to develop coordinated messages related to public safety issues.

Smith oversees a small, but energetic department of communications professionals who function as "account executives" for DPS agencies including: the Bureau of Criminal Apprehension, State Patrol, State Fire Marshal's Office, Department of Homeland Security and Emergency Management, and the Office of Traffic Safety.

Smith acts as spokesperson and lead public information officer in crisis incidents and high-profile events involving these and other DPS agencies. Major incidents with which Smith and his staff have assisted in recent years include:

Plane crash involving Sen. Paul Wellstone - Eveleth, October 2002
School shooting - Cold Spring, September 2003
Dru Sjodin body discovery - Crookston, April 2004

Prior to joining DPS, Smith worked for 10 years at WCCO television in Minneapolis as a newscast producer, executive producer of sports and weather and, later, as senior coordinating producer. He was also employed by Midwest Sports Channel, where he held the position of director of programming and executive producer.

Meeting Specifics

Thursday, February 16, 2006

Registration and Networking: 11:30 a.m. - noon
Lunch: Noon - 12:30 p.m.
Program: 12:30 p.m. - 1:30 p.m.


The Commodore
79 Western Avenue North
St. Paul, MN 55104
Click here for directions...


PRSA Member $30
Nonmember $45
Student $15
(add $10 after the early registration deadline of February 12)


Register online or call the Minnesota PRSA office at 651-917-6244.

Technorati Tags: PRSA, Monthly Meeting, Professional Development, Minnesota, Public Relations, Crisis Management