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Wednesday, January 25, 2006

The Economist and Public Relations

The Economist has an interesting article on the increasing role of public relations in business "especially as traditional forms of advertising struggle to catch consumers' attention." Here is an excerpt:
Some journalists regard PR people as a nuisance, or worse. Even so, PR is surprisingly effective, at least according to a recent study by Procter & Gamble, the world's biggest consumer-products group. P&G is a firm that marketers pay a lot of attention to, not least because of its advertising budget of some $4 billion. It has always been at the cutting-edge of marketing—P&G is credited with inventing the television soap opera as a new way to sell goods. But with fewer people watching television and the circulation of many papers and magazines declining, the firm has become pickier about where it spends its advertising budget. Increasingly, it wants a measurable return on investment from its campaigns.
Get the full article from by clicking here.

Tags: Advertising, The Economist, Public Relations, PR