Advertise on MNPR

Tuesday, December 27, 2005

SCG gets GO North! Account

Strother Communications Group (SCG), has been selected to conduct marketing and PR services for the Go North! 2006 Alaskan Arctic Expedition.

Go North!
is a collaboration between the University of Minnesota, Arctic research scientists, explorers, students and teachers across the nation.

In February 2006, an international team of educators, scientists and explorers will embark on a two-month, 700-mile crossing of the Alaskan Arctic by dogsled. The team will transect the Arctic National Wildlife Refuge to bring to focus the prospects of oil exploration, while ascertaining the realities of global environmental change in the region.

Although the journey itself is impressive, the purpose of the program is to engage students and teachers in a unique educational, scientific and cultural journey of the Arctic National Wildlife Refuge. An extensive, free online education program will give K-12 students the opportunity to comprehend traditional and contemporary life in remote Arctic communities, emphasizing the effects of environmental changes.

This is the second expedition that SCG has helped the team members of GoNorth! with. SCG handled media relations for Arctic Transect 2004, gaining extensive media coverage and winning a Minnesota PRSA Classics award for best nonprofit media relations program.

Read the Business Journal story by Nicole Garrison-Sprenger here.