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Monday, December 05, 2005

Nordstrom SilverScreen

Nordstroms and Fallon have launched a new web site called Nordstroms Silverscreen. The site will feature a series of video remixes including the Go-Go's popular "Our Lips Are Sealed" and Culture Club's "I’ll Tumble 4 Ya."

The plan according to Nordstrom is that a new retro-video will be launched each month thru 2006. The Business Journal reported last week that "about 2.5 million Nordstrom customers received an e-mail inviting them to Nordstrom Silverscreen. So far, roughly 10,000 people downloaded the channel to their hard drive. Those who download the channel receive new content automatically."

So far, the mildly-entertaining videos seem to have been received well by the blogosphere, which is good news for both Nordstrom's and Fallon.