Maccabee Group Inc., public relations agency, has become the first Minnesota public relation to offer PR Newswire¹s new MediaRoom technology to its clients.
MediaRoom, awarded 2004 "Innovation of the Year" by PR Week magazine, appears as a section of a client¹s corporate Web site, which is devoted to the content needs of journalists and editors. The MediaRoom site contains a client¹s press releases, image gallery of photos and logos, interviews with key executives, management biographies, video links, digital press kits, fact sheets, backgrounders and industry white papers.
Clients can instantly publish, edit and update all information in the MediaRoom, without relying on IT personnel and Web designers putting the control of Web content in the hands of the client and its PR agency.
The secure, password-protected MediaRoom also offers a media "Request an Interview" tool, "Media Opt-In To Company Mailing List" form and the ability to deliver audio messages to a phone list stored in the event of a company crisis.
"Numerous studies such as the Middleburg/Ross Annual Media Survey, have made it clear that a majority of working journalists use an organization's Web site as a source of information while researching a story but these studies show that journalists were frustrated by finding old information, difficult navigation and no downloadable photos on many company Web sites," said Paul Maccabee, president of Maccabee Group, which is partnering with PRNewswire to implement MediaRoom with the agency's clients.
"With reporters working in a 24/7 deadline environment and more than half of breaking news stories coming from online news sources MediaRoom technology enables companies and their agencies to instantly update their Web site with new text, high-resolution images and other files with easy online tools," added Maccabee.
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