The business of podcasting

In case you missed it last Friday's Business Journal had a thought provoking piece on podcasting and Minnesota business. Here is an excerpt:

According to a recent article in Newsday, the amount of time people spend listening to traditional radio is about 19 hours, down from 22 hours per week in 1993. Meanwhile, more than 6 million people listen to podcasts, according to a report by Solana Beach, Calif.-based The Info Guru, and that number is growing quickly.

The newest version of Apple iTunes, Internet audio software that is used by more than 38 million consumers, lists, indexes and facilitates downloading of podcasts.

"iTunes adding a podcasting directory I think will exponentially increase the popularity and viability of podcasts," said Meghan Wilker, interactive strategist for Colle+McVoy Inc. in Bloomington. "It expands the audience and it makes it easier for people to subscribe."

For the full article click here.