The Press Release Lives

Last week I discussed the death of the press release as it related to Sally Saville Hodge's article at MarketingProfs.com.

This week, MarketingProfs.com reporter Harry Hoover argues that the press release is still a valuable tool.

Those PR practitioners who are spreading these death rumors would have you believe that press releases should be neither written nor distributed. I take issue with this old-school thinking.

Now, inundating the media with press releases has not been a good practice since shortly after Edward Bernays opened the first PR firm in 1919. Any competent PR person has known for years that garnering media coverage almost never happens directly due to a press release. However, that is fodder for another article.

Let's talk about the evolution of the press release into a solid tool for helping organizations deliver key messages to multiple audiences in the digital age.

My online poll seems to support Hoover's findings. Read last week's post and take my online poll by clicking here.