Is the press release dead?

Sally Saville Hodge on MarketingProfs.com says, in her article published today, that the press release as we know it is dead. She writes, "despite the popular image of PR firms as press release factories and their account personnel as pitching machines...the reality is that the press release is pretty much dead as a piece of the strategic communications arsenal."

What do you think?

Read her entire article here and then vote below.