IABC June Monthly Meeting on Blogs

Blogging: Is It for You?

Blogs are growing in popularity and making an impact on today's consumers and newsrooms, as well as how businesses communicate with their key audiences. As the number of companies adopting this medium increases every day, some of us are still wondering if blogs can really improve awareness of a company's brand, products and services. How much do we really know about blogs? And, are companies simply following this new movement so they aren't left behind?

In June, IABC takes a closer look at blogs and their impact in business communications. Specifically, the presentation will examine:

• The power of blogs and how they have positively and negatively affected companies
• How (if at all) your organization should use blogs
• If blogs really are here to stay

Additionally, the speaker will offer case studies on consumer and automotive companies that have realized success with blogs and blogging strategies.

Get more details from the Minnesota Public Relations Events Calendar or register at Minnesota IABC's site.