Minnesota PRSA and IABC Minnesota Present: Cultural Competence in Business Communications

Thursday, May 19, 2005

With ethnic markets at more than 40 percent of the U.S. population, and with less than 10 percent of business communicators representing these communities, corporate America faces a serious gap in cultural competence. Companies wishing to attract and retain members of these populations (both as customers and as employees) need to develop "culturally competent" strategies that will enable them to create relevant messages for all their constituencies, as well as encourage a workplace environment that will foster productivity, motivation and creativity. This program will include a brief presentation on the American immigrant experience and will focus on ways in which communications professionals can target, acquire and retain immigrants as both customers and employees.

Join IABC Minnesota and Minnesota PRSA this month to learn how to more effectively communicate with multicultural audiences.

Biography of Speaker:
Rico Vallejos is a frequent presenter and speaker at industry and community functions. With more than two decades of experience helping Fortune 500 companies (Marketing and HR Departments) with their multicultural marketing communications and corporate communications needs, he is not only an expert in the field, but also an educator in both business and academia. His presentations are informative, high-energy and enormously entertaining. Drawing from his experience working in Europe, Latin America and across the United States, he presents strategies for success when targeting and working with the new immigrant communities in America.

Mr. Vallejos has lectured widely in graduate and undergraduate courses at colleges, universities and conferences nationwide, including the University of Minnesota, University of St. Thomas, Metropolitan State University, Bethel College and Seminary, the Midwest Hispanic Marketing Conference and USAID educational programs. Vallejos currently serves as a member of the Board of Trustees of Hamline University and the Board of Directors of the Hispanic Chamber of Commerce of Minnesota. He owns and manages LatinoCreative.com, an award-winning communications firm.

Meeting Specifics

Thursday, May 19, 2005
Registration: 11:30 a.m. - 12:00 p.m.
Program: 12:00 - 1:00 p.m.

Location:
Metropolitan Ballroom
5418 Wayzata Blvd.
Minneapolis, MN 55416
(763) 797-1900

Cost:
Members: $36.00 for a limited time ($45.00 original price)
Guests: $46.00 for a limited time ($55.00 original price)
Students: $24.00 for a limited time ($30.00 original price)

PRSA members can get the member rate by choosing PRSA member on the registration page.

Register By: noon Friday, May 13, to receive the discounted rate.

Registration:
Register on the IABC Minnesota Web site or call the Minnesota PRSA office at 651-917-6244.