Northern Tool + Equipment is partnering with advertising agency Colle+McVoy to handle strategic media planning for its retail store division. The agency's new assignment also includes media buying for the company's out-of-home efforts and a portion of its print business.
"Northern Tool + Equipment is a haven for every tool warrior in America," said Steve Thomas, director of integrated media at Colle+McVoy. "We're really looking forward to creating breakthrough media strategies that will help them grow."
Northern Tool + Equipment offers a wide selection of products — from consumer goods to industrial and construction equipment — for do-it-yourself consumers, contractors and professional shops. With headquarters in Minneapolis, the company sells its products through 50 retail stores in 10 different states, a catalog operation and online (www.northerntool.com). Northern Tool + Equipment also offers catalog and online shopping in the United Kingdom.
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