Event Topics include:
"Making News" panel, presentation and individual tapings
Shopping for Content Management Systems & Site Usability Studies - Content Management Systems (CMS) can help keep content fresh and Web site management simple. But can you tell a CMS deal from a dud? And how do you know if your site provides good customer service or just a glitzy showroom? Web site Usability Studies can provide the customer feedback you desire.
Sponsorships and the Public Sector - Learn from cities with experience
Becoming a "Savvy" Shopper - Learn how you, too, can take home a Savvy award from the 3CMA annual conference! You’ll leave this session with a bag full of ideas on how to position your communications projects to compete for awards at the national level. Topics will include: application process, benefits of winning (for window shoppers too) and how to maximize the impact of winning for your organization.
"Packaging Your City or County or Schools" - Branding a place is in some ways more difficult than branding a product. It's a powerful way to give your city, county or schools an identity that will stick. Hear how one city turned to branding experts from General Mills to create a memorable brand.
"The Price of Government" - Tim Penny, Keynote Speaker - Is the price of government really going up? Budgeting for outcomes; and price-results are just a couple of themes covered in the book, "The Price of Government" (the buzz among City Managers).
Interested in attending? Get more details here.
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