PURPOSE OF JOB and MAJOR RESPONSIBILITIES:
The Marketing Communications Writer will play an integral role in the creation and execution of customer communication and marketing campaigns. He/she will work closely with creative designers and marketing communications managers and will report to the Director of Corporate Communications. The position requires an understanding of the impact of words, images, and design on marketing and corporate communications.
Projects include developing, writing, and editing copy and creative copy for a variety of corporate communications and marketing collateral including advertising, direct mail, data sheets, flyers, white papers, product brochures, and web content. He/she will work closely with PLATO Learning’s creative services team to ensure the consistency of our brand, tone, and message. In addition, this person will provide support for writing projects driven by other departments such as finance, HR, and operations.
Write print and online marketing and corporate communications materials used in PLATO Learning’s marketing efforts, both internally and externally Create engaging, compelling, and persuasive copy for marketing materials and general communication pieces Develop tone, style, content and format that supports marketing and communications strategies, messages, and programs Strategize as part of the marketing communications team and collaborate on advertising copy and other external messages Research, fact-check and proofread for spelling, grammatical, style and content.
Ensure that all copy adheres to PLATO Learning’s copy standards and style guidelines Ensure quality/consistency of copy produced by other departments; identifies any related copy issues to management Interview internal and external contacts as needed to obtain objectives and content for each project Ensure that copy meet projects’ objectives Ensure that the highest level of quality is maintained during the development of all projects, which includes spell checking, proofreading, and quality-checking all work Proactively recommend copy standards and related policies to management
Accurately forecasts, and commits to, completion dates for each project, as approved by management and requestor Exercise sound judgment in prioritizing projects; meet project schedule. Immediately notify management if unable to meet any given deadline; proactively provides alternative solutions to ensure deadline is met. Working with other departmental team members, maintains a positive, effective workflow for all projects. Maintains all pertinent project information in project job file and ensures information is accessible to all others in department. Proactively provides any appropriate suggestions for the improvement of workflow processes. Maintains pertinent date/information on all projects in computerized “tracking system.” Utilizes all other departmental procedures/processes. Consistently stay abreast of all new product and corporate announcements Monitor work of external resources, ensuring that all quality standards and deadlines are met. Using PC-based presentation software programs, create and/or modify corporate presentations as assigned. Utilizes Adobe Acrobat and other software applications for preparing items for use on the World Wide Web and internal distribution. Works with the company’s outside agencies as assigned. Attends departmental meetings to present project status report and address questions.
Portfolio of marketing writing samples required.
BA/BS in journalism, English or communications preferred 3–6 years of copy writing/editing experience in a marketing communications agency or corporate marketing department required Fluency in Spanish is preferred Familiar with a variety of advertising and marketing communication concepts, practices, and procedures Strong organizational skills and the ability to manage multiple projects independently under tight deadlines PC experience is required; working knowledge of Microsoft Office Suite Direct marketing experience is highly desirable Must be able to handle multiple projects simultaneously Must be well organized Must be able to incorporate feedback from a variety of sources High energy and ability to work independently are critical
Company: PLATO Learning Inc.
Reference Code: MktgCommWrt-Corp