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Friday, March 11, 2005

Bottom Feeders? or Entreprenuers?

About twenty Minnesota public relations professionals met Friday to watch and discuss PoweR Girls a new television series on MTV.

In case you aren't familiar with the show it is about a real New York PR "pro" named Lizzie Grubman. The show is basically a documentary about her firm and the excapedes she encounters.

It seems Lizzie is also hoping to teach us all a little something about PR. Here first lesson in PR 101 is never lose your cool. Really? That is the first lesson in PR?

I don't want to make this into a bigger deal than it needs to be, but this is our profession's image on the line. The show does little to distinguish between strategic PR and publicity, in fact the show seems to refer to PR and publicity as one in the same.

In the first show, the lack of strategic thought and planning was evident when PoweR Girl, Millie, showed up for an autograph session with no pens and no pictures to sign.

One of the few redeeming qualities to this episode was a statement made by Lizzie, she said, "this business is all about relationships." Of course she lost my support when she continued on saying, "we're professional a** kissers."

Have you seen the show? What do you think? What are some real lessons/rules of PR we should all be familiar with? Post your comments below?

While some, including Lizzie herself, may argue that she is practicing PR in its truest form, it is interesting to note that when she faced a PR crisis herself she looked to an outside PR agency to help.