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Tuesday, February 08, 2005

MBA's and Crisis Communication

On this site we spend a fair amount of time talking about crisis communications and in today's Wall Street Journal there is an interesting on the lack of focus on crisis communications in MBA programs across the country.

Here is part of the article:

"Crisis communication is critical for business students," says Mr. Sands, "as is understanding how corporate communications gets integrated into the marketing plan. Too often in business school, the discussion focuses on paid advertising even though I would argue that public relations and word-of-mouth messages are more important than ever."

It is indeed the rare business school that provides master's-in-business-administration graduates with a thorough grounding in corporate communications. While some business schools offer classes in "management communication," the emphasis typically is on public speaking and written reports, not on managing a company's reputation.

Get the full article here.

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