Here is part of the article:
"Crisis communication is critical for business students," says Mr. Sands, "as is understanding how corporate communications gets integrated into the marketing plan. Too often in business school, the discussion focuses on paid advertising even though I would argue that public relations and word-of-mouth messages are more important than ever."
It is indeed the rare business school that provides master's-in-business-administration graduates with a thorough grounding in corporate communications. While some business schools offer classes in "management communication," the emphasis typically is on public speaking and written reports, not on managing a company's reputation.
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