Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology.
In other words, Baby Boomer women are the greatest market opportunity today. Investing in better understanding these women will undoubtedly provide companies with greater advantage in the marketplace of the future.
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