Wednesday, May 19, 2004

Weber Shandwick wins Sabre Award

The Twin Cities office of Weber Shandwick is in the news again, winning two Gold Sabre Awards at the annual dinner held on Wednesday, May 12th in New York.

The Sabre Awards, sponsored by The Holmes Group (publisher of a leading public relations industry publication), recognizes superior achievement in branding and reputation.

Weber Shandwick and Case Western Reserve University in Cleveland, received the best-in-class Gold Award in the Crisis Management category for the “Minimizing Impact: Reducing the Effect of a Crisis at Case” campaign. The award recognized Weber Shandwick’s and Case’s response and ability to manage communications and media relations following a shooting on campus last spring that resulted in the death of a student.

Weber Shandwick and Prairie Island Indian Community received the best-in-class Gold Award in the Public Affairs (State Local Government) category for “A Long Time Coming” campaign. The campaign positioned the Prairie Island Indian Community as a relevant voice in the debate over nuclear storage at Prairie Island. As a result of Weber Shandwick's efforts, the community was granted its rightful place at the negotiating table, and it earned a settlement worthy of its people’s needs.

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