Subway has announced that they will end their $220-million relationship with advertising agency Fallon Worldwide. Under Fallon's direction, Subway has tried to transition over the past year from their ads featuring Jared. Fallon was hired in September of 2003 and launch a campaign Its Okay I had Subway" during the Superbowl.
The Business Journal quoted Fallon president Rob White as saying, "We just never clicked. We started off with a terrific idea, but the work didn't end up as the client and the agency had hoped it would."
According to the Business Journal, Fallon is not planning any layoffs as a result of losing the Subway account. Subway will now use McCarthy Mambro Bertino for advertising.
0 comments:
Post a Comment